Strategic Finance Made Personal

We've spent years watching businesses struggle with financial decisions that seemed straightforward on paper but proved complex in practice. That's exactly why WiseUp LinkSpot exists.

Born from Real Business Challenges

Back in 2020, we noticed something troubling. Small and medium businesses across Australia were making financial decisions based on generic advice that didn't fit their actual situations. Cookie-cutter solutions were failing real people with real responsibilities.

So we decided to approach financial planning differently. Instead of pushing standardized packages, we sit down and actually listen. Your manufacturing business faces different challenges than a consulting firm. Your family goals don't match your neighbor's retirement timeline.

This personalized approach takes more time, but it works. When financial strategies align with actual circumstances, businesses grow sustainably and families achieve their goals without unnecessary stress.

Strategic financial planning consultation session

Financial Strategy That Actually Fits

We believe financial planning should reduce stress, not create it. That means taking time to understand what you're actually trying to achieve — not just maximizing numbers on a spreadsheet.

  • Business cash flow management that accounts for seasonal variations
  • Investment strategies aligned with your actual risk tolerance
  • Tax planning integrated with business growth objectives
  • Retirement planning that considers your lifestyle preferences
  • Insurance coverage that protects without over-insuring
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02
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320+
Businesses Guided
4.8
Client Satisfaction
85%
Long-term Relationships

The People Behind Your Success

Our team combines technical expertise with practical business experience. We've seen what works — and what doesn't.

Celeste Harrison - Senior Financial Strategist

Celeste Harrison

Senior Financial Strategist

Celeste brings 15 years of experience helping Australian businesses navigate complex financial decisions. She specializes in cash flow optimization and strategic tax planning.

Our Approach

Financial planning isn't just about numbers — it's about helping people sleep better at night knowing their business and personal finances are on solid ground.

  • Honest conversations about realistic outcomes
  • Strategies that adapt as your business evolves
  • Clear explanations without financial jargon
  • Long-term relationships built on trust
Financial analysis and strategic planning process
Business consultation and financial review meeting
Investment portfolio review and optimization session
Strategic financial planning documentation and analysis